Lara Mulvey Theory Part A

I used Laura Mulvey Male Gaze theory to evaluate my music video. I determine whether or not our video related to this.

Laura Mulvey says that women exist purely in media for the purpose of the male audience, she suggests that in music video's women are always shown in minimal clothing, lots of make up and very pretty. She says that women are used as a secondary character in music videos , they are used to make the male look or feel better and other than that they have no importance. She states that the constant objectify of women through the media means women soon adopt a type of male gaze and objectify each other.

In short Mulvey says that women have two purposes in media, one of these is for visual pleasure this means an erotic object for the  characters and audience to view, although this is aimed at men, in recent times women have adopted this view. The other purpose is gender roles, the women slow the man from whatever he is doing and are seen as a distraction.

Examples where male gaze is shown are in Robin Thicke - Blurred lines, Nicki Minaj Anaconda, and Miley Cyrus -Wrecking Ball. All of these show women in very little or no clothing, the idea of this is to attract the male audience because they need the audience to be intrigued and buy whatever they're selling. Therefore this tells women the only way to be successful is to play up to the male gaze theory.