Evaluation question 2

Chloe and Ryan- evaluation question 1

This is our first evaluation question where we show how the video uses ,develops and challenges the conventions of real media texts and the genre. We chose to use a YouTube video to show the changes as we could show short clips of real media texts and compare them to our own video.

Laura Mulvey theory Part b

Here I continue to talk about Laura Mulvey's theory and explain how it doesn't link to our video, as we don't set our production with a male audience in mind. Furthermore Mulvey's theory has been criticised  for the following things:

1. It has been suggests that some women enjoy being looked at and enjoy embracing their body's.
2. It generalises the idea that the audience are passive, it ignored the fact that some men and women are not affected by the male gaze theory as they are active.
3. It ignores a new brand of females who are not shown as sexual in music videos and are being recognised for their talent.

Lara Mulvey Theory Part A

I used Laura Mulvey Male Gaze theory to evaluate my music video. I determine whether or not our video related to this.

Laura Mulvey says that women exist purely in media for the purpose of the male audience, she suggests that in music video's women are always shown in minimal clothing, lots of make up and very pretty. She says that women are used as a secondary character in music videos , they are used to make the male look or feel better and other than that they have no importance. She states that the constant objectify of women through the media means women soon adopt a type of male gaze and objectify each other.

In short Mulvey says that women have two purposes in media, one of these is for visual pleasure this means an erotic object for the  characters and audience to view, although this is aimed at men, in recent times women have adopted this view. The other purpose is gender roles, the women slow the man from whatever he is doing and are seen as a distraction.

Examples where male gaze is shown are in Robin Thicke - Blurred lines, Nicki Minaj Anaconda, and Miley Cyrus -Wrecking Ball. All of these show women in very little or no clothing, the idea of this is to attract the male audience because they need the audience to be intrigued and buy whatever they're selling. Therefore this tells women the only way to be successful is to play up to the male gaze theory.

Let Loose Final.